Hello, my name is Karolina and I am a digital marketing consultant.
I provide digital marketing solutions to startups, SM businesses, brands and agencies that want to increase ROI from online channels.
I’m currently available for consulting engagements.
“Stopping advertising to save money is like stopping your watch to save time.”
Henry Ford
Areas of expertise
Market research and competitor analysis
Know your competitors, where they stand among the paid media channels, how they acquire new prospects and how they differentiate in the market.
Brand image creation
Shaping the perception and identity of a brand in the minds of consumers which compasses various elements such as visual identity, messaging, values and overall brand experience.
Social media and content strategy
Analysis of scope and opportunities on social media. Social media tactics and goals as well as content development strategy on various social media channels.
PPC media strategy and campaign execution
Campaign launch and management on Google Ads, Microsoft Ads (previously known as Bing), Verizon Media ads (previously known as Yahoo), Facebook, Instagram, LinkedIn Ads, Apple Search Ads, Pinterest, TikTok etc.
Influencers marketing
Enable businesses to tap into the power of social voice by partnering with influencers whose interests align with the brand values, as consumers are more likely to trust recommendations from individuals they follow and admire.
Reporting and recommendations
Regular reporting that goes beyond the story and helps to shape ongoing campaign strategy through insights and analysis. It all boils down to goals, data, and delivery, followed with further recommendations on client acquisition.
Today, I consult international brands and am a frequent attendee in conferences and continuing education programs related with digital marketing and new online advertising trends.
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to increase online visibility of your existing business and win new clients. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.